In this episode, Claudia Li shares how she went from working as a personal trainer and yoga instructor to becoming a 6-figure business coaching company in less than a year (during a pandemic), all at the mind-blowingly tender age of 23.
Claudia has always been a pure-bred entrepreneur, known for selling pens and stationery in primary school to hustling hundreds of dollars of frozen yoghurt orders for her entire high school at 13.
She candidly opens up about her experiences growing her business so quickly during the pandemic, how much money she’s invested in coaching & courses for herself, and the return on these investments. Claudia also opens up about her relationship with money, her parents and where her drive to make money comes from.
We also get some advice from Claudia on how she deals with burnout culture and why it’s important to invest in yourself.
00:00 - Intro
01:48 - Claudia’s Backstory
07:05 - The “Aha!” Moment
13:19 - From The Fitness Industry to Business Coach
18:33 - Getting the Confidence to Sell
23:17 - The Numbers
25:50 - Growing the Business
27:11 - Claudia’s Relationship with Money
29:31 - Authentic Asian Food & Service
30:47 - Claudia’s Frozen Yoghurt Story
32:42 - Claudia’s Relationship with her Parents
38:37 - Claudia’s Social Circle
41:32 - Where Claudia Gets her Drive to Make Money
43:21 - Burnout Is Part of the Wealth Game
45:07 - How Much Claudia Spends Annually
48:52 - Claudia’s Business Studies Story
51:52 - Why You Should Invest in Yourself
55:08 - Claudia’s Advice for Asian-Australia Gen Z
1:00:49 - Outro
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