In this episode of the Level Asian podcast, we’re joined by Amanda and Ken, the founders of EVA, Australia's award-winning, certified B Corp furniture brand.
Amanda and Ken share their journey from how they founded EVA, the evolution of the brand, and highlight company milestones and successes, along with the challenges they’ve faced during their journey.
We also talk to Amanda and Ken about introverted leadership in business, their advice for those wanting to enter the e-commerce space and EVA’s plans for the future.
Enjoy the episode!
00:00 - Intro
01:57 - The EVA Production Process
05:34 - Ken’s Childhood Experiences, Moving to Australia at 15 Years Old, Starting an eBay Business, Racism Experiences
14:00 - Amanda’s Experience Growing Up in New Zealand, Not Doing Homework until Year 6, and Studying Psychology
14:54 - How Ken & Amanda Met
16:34 - Winding Up Ken’s eBay Businesses
17:39 - Ken & His Dad’s Trip to China + Manufacturing Game Plan
21:59 - Building the EVA Brand + the Company’s Milestones
26:44 - The EVA Customer Experience, Being Thoughtful as a Brand
32:20 - The Influence of Amanda & Ken’s Uni Degrees on the EVA Brand, EVA’s Business Growth Stats
35:21 - Furniture Businesses: Building to Sell Vs. Legacy & Long-Term Play
39:48 - EVA Sales & Marketing, EVA’s Wins & Losses,
42:43 - The Story Behind EVA’s Everyday Sofa & Its Launch
52:07 - Introverted Leadership & Navigating That in Business
58:52 - Amanda & Ken’s Advice for Those Wanting to Go into the eCommerce Space
01:01:41 - EVA’s Plans for the Future
01:02:55 - Outro
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